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1. What is SEO?
2. Why SEO is required?
3. How long will it take before I see results of SEO?
4. What is the "Sandbox Theory"?
5. I am number 5 in Yahoo, but not in the top 1,000 in Google. Why?
6. Would I be penalized if a "Bad Neighborhood" linked to my site?
7. Why should my business have a website?
8. Does KZ Results have web designers that are experienced?
9. Should I consider a monthly maintenance agreement?
10. What can I request with a monthly maintenance agreement?
11. When can I request a monthly maintenance agreement?
12. If I already have a website, will my business be eligible for one of the packages?
13. After the transaction how long before I am contacted?
14. Who owns the copyright on the design?
15. What is the design turnaround time?
16. This is my first web site. What should I consider?
17. What payment types do you accept?
18. Do you work with Macromedia Flash?
19. Do I have to pay a domain renewal fee?
20. What if I don’t like my website design?
1. What is SEO?
SEO stands for Search Engine Optimization. It is a process, in which a web page or a web site is optimized for search engines. By optimization, a search engine such as Google finds the page, includes it in the index, and displays the page when someone is searching for information.
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2. Why SEO is required?
Millions of web pages are included in search engine index. Each search engine process "keyword / phrase" queries more than million of times per day. When searching for any product or service, usually, people go no deeper than 3-4 pages. That's why its important that the potential customer (or information seekers) visit your website. If your web page is embedded deep in the search results, it is unlikely that anyone will visit your web page. Therefore, you need to improve the visibility of your web site (or web pages contained in your web site).
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3. How long will it take before I see results of SEO?
It normally takes any where between 2 weeks to 6 weeks. If someone promises huge performance improvement at a cheap cost, please be aware of any spamming techniques. These techniques may get your site banned in the long run. Ultimately, it is the Return On Investment (ROI) that matters.
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4. What is the "Sandbox Theory"?
The sandbox theory proposes that Google has a unique ranking element in their algorithm that has been affecting sites whose major SEO efforts began after March of 2004 (this would include all sites registered after this date). The criteria, elements and solution of the 'sandbox' have not yet been identified or publicized by the SEO community, but ongoing discussion and testing have determined that the two of the most likely issues creating the sandbox could be:
- Age of back links - older back links now carry greater weight at Google.
- SEO specific filters - Google is actively attempting to filter sites out of their index that are actively optimizing (link-building, etc) or appear to have un-natural attributes (optimized pages, links, anchor text, etc.)
If your site is ranking well using a specific keyword or phrases with search engines like Yahoo!, Teoma, MSN, but not listed in the top 50-100 results at Google, the sandbox effect may be at work. However, it is important to keep in mind that this phenomenon is an 'unknown' algorithm piece at Google and standard optimization tactics, even by some of the best and most experienced SEOs have yet to consistently beat this effect.
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5. I am number 5 in Yahoo, but not in the top 1,000 in Google. Why?
Yahoo and Google use two different algos to come up with their SERPs - Yahoo favors on - page optimization such as H1 tags, keyword density, etc. While Google favors off page like in bound links. If you have done more on a page then Yahoo will rank higher and vice versa. As part of this, if you are now addressing your off page then you need more back links with anchor text and time for these links to age.
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6. Would I be penalized if a "Bad Neighborhood" linked to my site?
No, you have no control over who links to you and this would be an easy way for a competitor to sink your site. What you SHOULD be careful of is if you are linking to them. This CAN hurt your site and should be avoided.
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7. Why should my business have a website?
Appealing to customers via the Internet is your showcase to the world. The most effective method to building credibility is a professionally designed website. A solid web design creates a lasting visual impact that creates a lasting impression.
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8. Does KZ Results have web designers that are experienced?
Every designer has at least 5 years design experience.
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9. Should I consider a monthly maintenance agreement?
Typical design firms charge up to $100 an hour for design work. Should you ever need to create banners, product features, content pages, or simply update your design, you can expect to pay anywhere from $200 to $500 for a half-days work! For a fixed rate we can be your partner in success by routinely maintaining your website. Never assume again! You will always know what you will be paying for with your updates to your site, and get them on a recurring, planned schedule!
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10. What can I request with a monthly maintenance agreement?
A designer will be scheduled for once per month to be at your disposal. Which means at the scheduled appointment the contact person should have updates ready for the designer. Common requests are usually in updating featured products, creating promotional graphics, creating custom pages to highlight new aspects of your business, etc. Each month we will contact you to request your updates. We will review your requests and determine if they can be completed as part of your agreement.
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11. When can I request a monthly maintenance agreement?
Anytime. If you sign-up for a monthly maintenance agreement during the last week of any given month, your first round of maintenance will not be performed until two months (For example, signing up January 30th you would see your first round of maintenance performed in March.)
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12. If I already have a website, will my business be eligible for one of the packages?
Yes.
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13. After the transaction how long before I am contacted?
By the following business day an account executive will contact you to review your requests and set up a schedule.
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14. Who owns the copyright on the design?
Once payment has been made in full, your business owns the copyright.
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15. What is the design turnaround time?
Designing a web site takes roughly 2-3 weeks, depending on your package and complexity of your design, the schedules of our designers, and the rate at which we receive feedback from you. Your project manager will provide an accurate start and completion date for your project upon receipt of all documents.
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16. This is my first web site. What should I consider?
Simple is better. It's best not to get too complex with your design. Know your market. How do you want your company perceived? Young and energetic? Dependable? Innovative? Speak your mind! If you have a design style in mind let us know.
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17. What payment types do you accept?
We accept Visa/MasterCard/AMEX, checks and cash.
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18. Do you work with Macromedia Flash?
Yes. We do offer Flash animation on a case by case basis. Ask your account manager for more information.
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19. Do I have to pay a domain renewal fee?
Your monthly hosting fee includes your domain renewal.
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20. What if I don’t like my website design?
Our first response is to meet our clients needs. Although, if we fail to meet your satisfaction then other measures will take place at the client’s request to terminate the account in writing. The setup fees are non refundable, however, we will credit the rest to your account in a timely manner.
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